The Problem
Sales teams waste hours manually researching prospects. CRM records lack company size, tech stack, funding data, and key contacts. Buying enrichment data from third-party providers is expensive and often stale.
Use Cases
Enrich sales leads with company data, tech stacks, and contact information from the web. Turn a bare domain list into a qualified, sales-ready pipeline.
Estimated cost: ~6 credits per lead
01Quick Answer
Use CrawlForge search_web (5 credits) to find each prospect's company pages, then extract_metadata (1 credit) to pull descriptions, social links, and technology signals. Wire the two into a pipeline that enriches CRM records on demand from live pages -- about 6 credits per lead, so roughly 150 leads on the free tier.
02The brief
The Solution
CrawlForge search_web finds relevant company pages, and extract_metadata pulls structured data like descriptions, social links, and tech indicators. Build enrichment pipelines that run on demand.
03In code
Code Example
lead-enrichment.js
// Enrich a lead with company data from the webconst search = await mcp.search_web({ query: "Acme Corp official website", max_results: 3,}); const companyUrl = search.results[0].url; // Extract company metadataconst metadata = await mcp.extract_metadata({ url: companyUrl,}); console.log({ company: metadata.title, description: metadata.og_description, social: metadata.social_links, technologies: metadata.detected_technologies,});04The pipeline
Tools Used
6◆ credits
Estimated cost: ~6 credits per lead
- https://…
- 01search_
web 5 credits - 02extract_
metadata 1 credit - JSON · markdown
05Questions
Frequently Asked Questions
01How do I enrich CRM leads with company data automatically?
Use CrawlForge search_web to find each prospect's company pages, then extract_metadata to pull descriptions, social links, and tech indicators. Wire it into a pipeline that enriches records on demand instead of buying stale third-party data.
02What lead data can CrawlForge extract?
From a company site you can pull the description, social profiles, and technology signals via extract_metadata, and deeper details with extract_structured or extract_with_llm. search_web locates the right pages — careers, about, pricing — to enrich from.
03Is enriched data fresh or cached?
Fresh. CrawlForge fetches live pages at request time, so enrichment reflects the prospect's current site, unlike third-party databases that can be months out of date. Re-run the pipeline any time to refresh a record.
04How much does lead enrichment cost per record?
Roughly 6 credits per lead — about 5 for a search_web call plus 1 for extract_metadata. On the free 1,000-credit tier that is around 150 leads to test the pipeline before upgrading.
06Keep exploring
Related Use Cases
Competitive Intelligence
Gather competitor data discreetly using stealth browsing and structured extraction. Watch pricing, messaging, and launches without tripping bot defenses.
stealth_mode 5 creditsscrape_structured 2 credits
Real-Time Research Agents
Build AI agents that search the web, synthesize findings, and deliver up-to-date research. Every claim cites its source so answers stay verifiable.
deep_research 10 creditssearch_web 5 credits
Start forging
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