Schema Markup
DataDefinition
Schema markup is a vocabulary of tags (from schema.org) that you add to HTML to improve how search engines read and represent your page. It defines types like Product, Article, Organization, and their properties.
How It Relates to CrawlForge
Schema markup tells search engines exactly what your content means, not just what it says. A page with Product schema markup explicitly declares the name, price, availability, and reviews of a product, enabling rich search results.
For web scraping, schema markup is a goldmine. CrawlForge extract_metadata pulls schema markup from pages, providing structured product data, article metadata, and business information without the fragility of CSS selector-based extraction.
Related CrawlForge Tools
Related Terms
JSON-LD
JSON-LD (JSON for Linking Data) is a method of encoding structured data using JSON format. It is the preferred format for embedding schema.org markup in web pages for search engine understanding.
Structured Data
Structured data is information organized in a predefined format that makes it easy for machines to parse and understand. On the web, it typically refers to schema.org markup embedded in HTML pages.
SEO Audit
An SEO audit is a comprehensive analysis of a website's search engine optimization performance. It evaluates technical SEO, on-page content, metadata, site structure, and identifies opportunities for improvement.
HTML Parsing
HTML parsing is the process of analyzing HTML markup to extract its structure and content. Parsers convert raw HTML strings into navigable tree structures that programs can query and manipulate.
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