Competitive intelligence is critical for business success, but manually monitoring competitors is time-consuming. In this tutorial, you'll build an AI agent that automatically researches competitors, analyzes their strategies, and delivers weekly reports - all using Claude and CrawlForge MCP.
What You'll Build
By the end of this tutorial, you'll have a competitive intelligence agent that:
- Monitors competitor websites for changes
- Tracks competitor pricing and product updates
- Analyzes competitor content strategies
- Generates weekly summary reports
- Alerts you to significant developments
Time Required: 30-45 minutes Cost: ~50 credits (within free tier)
Prerequisites
Before starting, ensure you have:
- Claude Code installed:
npm install -g @anthropic-ai/claude-code - CrawlForge MCP configured: Follow our setup guide
- Free CrawlForge account: Sign up here for 1,000 free credits
Step 1: Define Your Competitors
First, create a configuration file for your competitors. In your project directory:
Step 2: Build the Research Agent
Now, let's create the agent. In Claude Code, start with this system prompt:
Step 3: Implement Core Research Functions
Function 1: Fetch Competitor Pricing
Function 2: Monitor Product Updates
Function 3: Analyze Content Strategy
Step 4: Set Up Change Tracking
CrawlForge's track_changes tool monitors pages for updates:
Change Tracking Configuration
Step 5: Generate Weekly Reports
Create a weekly report prompt:
Step 6: Automate with Scheduled Tasks
For production use, schedule your agent to run weekly:
Credit Optimization Tips
Keep your costs low with these strategies:
1. Use the Cheapest Tool First
| Task | Inefficient | Efficient |
|---|---|---|
| Check pricing page | deep_research (10) | extract_content (2) |
| Find competitor blog posts | search_web (5) | extract_links (1) |
| Get article text | scrape_with_actions (5) | fetch_url (1) |
2. Batch Your Requests
3. Cache Competitor Data
Structure your analysis to reuse fetched data:
Example Output
Here's what a competitive intelligence report looks like:
Advanced: Multi-Competitor Monitoring
For tracking many competitors, use this efficient pattern:
Next Steps
You've built a functional competitive intelligence agent. Here's how to extend it:
- Add sentiment analysis: Use
analyze_contenton competitor reviews - Track social media: Monitor competitor Twitter/LinkedIn
- Set up alerts: Configure email notifications for major changes
- Build a dashboard: Visualize trends over time
Related Resources:
Get Started Free - 1,000 credits included